PORTFOLIO

PORTFOLIO

Welcome to my portfolio!

I’m a 2023 Drexel University graduate, with a Bachelor's in Fashion Merchandising and a Business Administration minor, now based in Los Angeles.

With a passion for all things creative, I specialize in fashion & beauty public relations, specifically, digital communications! Dive into my portfolio to explore my favorite work that showcases my love for style, merchandising, marketing, and PR!

MALLIKA SABNANI

Fashion, Public Relations, Business

influencer wins

Charli Burnett in Beginning Boutique

Danned Otero in ASTR The Label

Nicole Bruner in ASTR The Label

Rachel Ward in ASTR The Label

A FEW OF MY FAVORITE INFLUENCER WINS SECURED THROUGH PRIVATE SHOWROOM APPOINTMENTS AND AGENCY EVENTS

Brittany Snow in top from ASTR The Label

Jordan Alexander in jacket from Edyson

Mindy Kaling in dress from ASTR The Label

Riley Keough in flip flops from Havaianas

Jodie Sweetin in jeans from Kut From The Kloth

FASHION STYLING

A FEW OF MY FAVORITE VIP WINS SECURED THROUGH ORGANIC OUTREACH & GIFTING, FOUND ON SOCIALS AND PAPARAZZI SHOTS

CELEBRITY WINS

During my Fashion Styling course at the London College of Fashion, I executed a fashion styling shoot in collaboration with a local photographer, model, and hair & makeup artist to bring my creative vision to life. I sourced clothing items from a range of mass-market retailers throughout the city. and styled them to fit my vision for the shoot.

CREATIVE DIRECTION INSPIRED BY THESE VISION BOARDS:

FSF 2023 CASE STUDY

I was among the 100 recipients of the 2023 Fashion Scholarship Fund for my case study on Victoria’s Secret, which analyzed the brand's current challenges regarding its image, target consumer, and competitive landscape. The study also proposed a comprehensive merchandising and marketing strategy for leveraging livestream shopping to promote a new size-inclusive collection. As a winner of the 2024 FSF, I had the honor of being recognized by Anna Wintour and Karlie Kloss at the organization’s annual gala in New York City.

Godesses rising store exterior + interior

I developed a design plan for a small intimates brand's potential brick-and-mortar store. Utilizing InDesign and Canva, I created several window display concepts and an interior floor plan that aligned with the brand's existing graphics and aesthetic.